From Awareness to Action: Digital Tools for Financial Empowerment

In May 2025, Satrix and Digify Africa teamed up to feature investment education on Digify’s Lesedi WhatsApp learning bot, with the aim of making a meaningful difference to financial literacy in the country. Digify Africa is a youth-led non-profit organisation dedicated to equipping young people with digital literacy and skills to thrive in the digital economy. Featuring five investment-themed modules on the bot highlights Satrix’s commitment to exploring a new avenue in financial literacy.

By integrating Satrix investment insights with Digify’s innovative digital learning platform, the partnership aims to simplify financial concepts and empower individuals with the tools to build long-term financial resilience. This collaboration reflects Satrix’s deep commitment to making investing accessible to all South Africans, and with Digify and the Lesedi bot, Satrix aims to especially reach underrepresented communities. 

“At Satrix, we believe that inclusivity in finance is not just a goal, it’s a responsibility,” says Fikile Mbhokota, CEO of Satrix. “Partnering with Digify Africa allows us to extend our purpose of democratising investments. We’re passionate about financial literacy and are determined, now more than ever, to meet people where they are, on platforms they already use, with content that is simple, credible, and transformative.”

As part of this exercise, Digify hosted a roundtable discussion, From Awareness to Action: Digital Tools for Financial Empowerment, to unpack the impact of this collaboration, featuring themselves and other financial institutions that are just as passionate about financial literacy. The conversation featured Digify Africa, the Financial Sector Conduct Authority (FSCA), the Johannesburg Stock Exchange (JSE), and our long-time partner EasyEquities, to spotlight the urgent need for accessible financial education in South Africa.

“To shine a light on the responsibilities and possibilities we are at the cusp of exploring, we felt a casual conversation to unpack financial literacy in South Africa was necessary” Gavin Weale, Founder and CEO of Digify Africa said. “By leveraging Satrix’s partnerships and frequent collaborators in the finance industry, we hoped to light a spark in realising this collective vision.”

The roundtable brought together voices from both organisations to explore how digital innovation can bridge the financial literacy gap for underrepresented communities. The fireside conversation wasn’t limited to high-level concepts on financial literacy, but delved into relatable topics, day-to-day, difficult-to-have conversations about money and money management. 

Leading the partnership is Duma Mxenge, Head of Business and Market Development at Satrix, who has led efforts to expand digitised financial literacy into other African markets in which Satrix has a footprint. “We’re not just educating individuals; we’re sparking a movement. Our goal is to see learners become advocates in their communities, creating a ripple effect of financial empowerment across Africa.”

While the partnership harnesses WhatsApp as a channel for financial literacy, powered by Digify Africa, Satrix does not have a WhatsApp channel. Please beware of any WhatsApp accounts impersonating Satrix to solicit ‘investments.’

 Disclaimer

_{Satrix Investments (Pty) Ltd is an approved FSP in terms of the Financial Advisory and Intermediary Services Act (FAIS). The information does not constitute advice as contemplated in FAIS. Use or rely on this information at your own risk. Consult your Financial Adviser before making an investment decision. 
Satrix Managers (RF) (Pty) Ltd (Satrix) is a registered and approved Manager in Collective Investment Schemes in Securities and an authorised financial services provider in terms of the FAIS.  
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